Just two days ago I wrote about social media changing the way that we seek and obtain information. As a PR professional, seeking information is imperative and how that information is distributed is critical. While browsing through my daily list of blogs, I stumbled upon a quote that speaks volumes to the era of new media:
“I wouldn’t read a newspaper now unless you put a gun to my head and even then I would really try to negotiate with you. It’s not that I reject the content, it’s that I reject the format.” – Dylan Ratigan
If you have a moment, I’d highly recommend reading Mr. Ratigan’s column here. It truly is amazing how much we rely on technology to seek information and news.